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DANIEL CAESAR

CASE STUDY 01: TOUR

VARIABLE DATA MARKETING MATERIALS

-VD EMAIL

-VDP MAILER

Process

00•PROJECT GOAL

Prepare a personalized mailer/email (containing the recipient's personal information) for 300+ individuals. I attempt to mirror Daniel Caesar's latest album branding to advertise discounted concert tickets for his top Spotify fans.

01•GATHERING EXISTING CONTENT

I created a mood board of existing materials so that I could try to replicate the branding guidelines in the mailer/email.

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02•TECHNICAL PREPARATIONS

I set up the InDesign/XMPie file and Mailchimp email so that they would be able to intake variable data. Long names and copy exceptions were accounted for using XMPie.

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I tweaked the content to make them as consistent across both platforms as possible.

03•FINAL PRODUCT

Voila! 300+ copies with individual names and addresses were successfully printed.

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FRONT

PRINTS

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BACK

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EMAIL

See next project:
Visual Design Pieces
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